MEDIA AND SPONSORSHIP
In the lead up to and during the rally itself, we produce high quality photo and video content that we can provide to media outlets to help cover the rally. On the rally we use satellite phones for call in interviews.
For Media enquiries contact Katherine Ferris
Phone: 0429 050 119
PR REACH FROM MYSTERY BOX RALLY 2018
On Saturday 20th October 2018, 300 people from all over Australia began the five-day mystery driving adventure – The 2018 Mystery Box Rally! The rally started and finished in Mildura, Victoria with the daily route a complete mystery to all participants. The idea is to challenge the teams and demonstrate the journey that every cancer patient takes – a journey into the unknown. A total of $801,445 was raised for Cancer Council Australia!
2018 Highlights included TV coverage in NSW, QLD, VIC, SA, NT and ACT across Channels 9, WIN and Prime 7 as well as a strong presence in newspapers, radio, online and social networks. With the start and finish lines in Mildura, interest and coverage was particularly strong in the Victorian region as expected.
48+ TV stories
10+ Radio pieces AM/FM
20+ Print Newspaper articles
44+ online news articles
50+ Social network mentions (Facebook, Twitter, Instagram)
Companies can get behind the rally to benefit from its exposure and media coverage in a couple of different ways.
- Sponsor one of the rally teams. This will give you a logo position on their car and on the Mystery Box Rally sponsors page in the website. You can make a donation with this sponsorship that will go to that teams total fundraising amount.
- Sponsor the overall rally. This can provide you with branding on all vehicles in the rally, higher profile branding on the website, social media announcements, PR announcements, branding on our videos and photos, promotional events during the rally and product placement. We will work with you to come up with a package that best fits with your brand and the rally. We will work with you to produce a package tailored to suit YOU, YOUR brand and YOUR Company.